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Hi everyone, I'm Etta, product manager
for MONA.

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This video is an apology.

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On the 15th, at the L05 launch,

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I saw a lot of videos about myself

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and a lot of comments pointing things out.

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Some of you were uncomfortable with
"lao deng",

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some questioned my professionalism,

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and some attacked how I look and my age.

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And because of the way I spoke,

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some of you were left feeling bad about
the L05.

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That is on me.

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So I want to say a proper sorry to all
of you.

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I would still like to explain.

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The word "lao deng" -

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it is something we use as a joke among
ourselves all the time.

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We tease Guang-ge and the old hands
with it.

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Nobody thought anything of it -

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we just took it as a joke.

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But I never realised that in public
it makes people uncomfortable.

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To me it was a joke; to people who don't
know us,

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it sounds like something else entirely.

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So I am very sorry for the discomfort.

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It was also my first time on a stage
that big,

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and I wanted to share the stories behind
the product -

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so some of our in-jokes went up there
with me.

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That was me not thinking it through.

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And what we were mocking was never age.

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What we meant to criticise

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is the same thinking and the same stock
language for every car.

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That fixed mindset was the target.

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Of course, everyone's choice is their own;

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I still should not have used that word
to say it.

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I will be much more careful from now on.

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On 29 October the L05 goes on sale.

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Our product and marketing teams are doing
the final work,

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and I hope we explain the car better then.

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Please keep an eye on it,

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because we put a great deal into it -

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it really is a good car.

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So please do not let the discussion about
my remarks

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change how you feel about the L05.

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I really hope you like it.

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Once again, I'm sorry,

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and thank you for the suggestions.

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I'll manage the way I speak much better.

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If you have questions about the L05,

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or about things we could have done better,

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ask me - my colleagues and I will answer
what we can.

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Again, sorry, and thank you.

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I hope you can accept my apology.

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Thank you.